Elena Voss
Founder & Lead Educator
Former chef turned floral designer. Elena shaped the school’s emphasis on color balance and seasonal storytelling.
Est. 2014
The story behind every stem we touch.
TrueTrove Floristry grew from a small studio into an international community of makers who value honesty, seasonality, and the quiet craft of flowers.
Our beginnings
Founded by Elena Voss in a converted greenhouse in Marin County, TrueTrove started with weekend workshops for local gardeners. What began as simple arrangements evolved into comprehensive education on responsible sourcing, color theory, and lasting floral structures.
Mission
We teach floristry that respects the rhythms of nature while giving students practical tools for beautiful, profitable work.
Join our next cohortSustainability first
Every class explores carbon-conscious suppliers and seasonal alternatives to imported blooms.
Career-ready skills
Graduates leave with a portfolio, business templates, and direct connections to independent florists.
The core team
Marco Sato
Curriculum Director
A lifelong grower, Marco designs every syllabus with an emphasis on science-backed care and sustainable harvesting techniques.
Lila Chen
Head of Workshops
Lila leads our traveling masterclasses and builds the hands-on studio experiences offered in six cities each year.